EXPECT THE UNEXPECTED

AWL Founder Adam Williams brings 20+ years of creative director, creative producer and choreographer credits for notable global-entertainment brands.

AWL specialise in curating custom, high-concept entertainment solutions that are captivating, innovative, immersive, thoughtful and theatrical. We bring in-depth production, multimedia and staging knowledge. We amplify the impact of our entertainment with creative, savvy and cost-effective decisions made early in the event-planning stage. We offer clients unparalleled access to the country’s leading performers, specialty acts, musicians and beyond.

AWL willingly push boundaries to create breathtaking moments. Our private clients have enjoyed bespoke and original performance pieces by The Australian Ballet, Sydney Dance Company, Cirque Du Soleil. Broader audiences have experienced our work in stadiums and weekly on prime time television.

Clients include Billboard Music, Sony Music, MTV Awards, AACTA Awards, Nickelodeon Kids Choice Awards, NRL, Twenty20 International Cricket, So You Think You Can Dance and beyond.